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Exceptionally reader-friendly, this full-color introduction to contemporary business law offers full coverage and clear explanations of traditional business law topics AND addresses the legal environment in which business must operate. Over 100 enrichment boxes focus on contemporary, ethical, and international issues, and over 150 contemporary cases provide examples of the application of the law. Coverage includes the legal ramifications of the Internet and technology; contract formation and commercial law; contract performance and international trade; intellectual property rights including the exploding multimedia market and its legal implications; equal opportunity employment including the latest discussion of diversity in the workforce; ethics and social responsibility of business; product liability; and more. For those currently practicing in legal and/or business environments.