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This comprehensive course on salesmanship, negotiation and management teaches you how to outsell, outmanage, outmotivate and outnegotiate your competition. Swim With The Sharks has won praise from a remarkable and diverse following, including Governor Mario Cuomo of New York, Gloria Steinem and Ted Koppel.
Harvey Mackay, the man who built a multi-million dollar international envelope manufacturing company, new shares his winning techniques for professional and personal success. He offers an agenda for achievement through a series of lessons featuring the Mackay 66 -- an in-depth customer profile designed to give you the edge -- and invaluable quickies on business and life -- Make Your Decisions with Your Heart, and What You'll End Up with Is Heart Disease; How to Handle the Tough Prospect; among many others.
In the bestselling tradition of Tom Peters, Donald Trump and Mark McCormack, here is sound advice for anyone who wants to be a winner in any field. Swim With The Sharks is the new success bible by the man Fortune magazine called Mr. Make-Things-Happen.